Cross-cutting · not a vertical
Tourism is the demand engine.
Every bednight, every cover, every trail booking flows through one of four tourism axes — and feeds every tenant on the campus.
The thesis
Africa's growing edge is eco-tourism. Chefs and rangers are the engine.
We don't run tourism as a separate vertical because every vertical already produces tourism revenue. Bednights flow through Sportif training camps, ranger expeditions, chef masterclasses and founder retreats. One operator, four flows, one bookings stack.
Eco-tourism
Rangers + Chefs
Trail-to-table experiences. Multi-day mountain expeditions ending in a chef-led campus dinner.
Food tourism
Chefs + Studio
Masterclasses, sommelier weekends, pop-up residencies. Content captured live.
Performance tourism
Sportif + Rangers
Pro athletes camp on-site; the public books shoulder-experiences (gravel rides, trail runs, recovery stays).
Founder retreats
Ventures + Studio
Off-site weeks for portfolio companies — work, train, eat, ship.
NGO & industry partners
Tourism we want at the table.
The bodies that already represent South African tourism — we want them on the founding partners list, not as logos in a footer.
South African Tourism
National brand custodian — Africa's eco-tourism narrative.
Cape Town Tourism
The metro feeder market — international arrivals & city pairings.
Wesgro
Western Cape trade & investment promotion.
Franschhoek Wine Valley
Local DMO — wine, food, accommodation orchestration.
FEDHASA
National hospitality industry body — workforce pipeline.
SATSA
Inbound tour operator network — channel partner.
Partner logos to be added once LOIs are signed. Use the LOI form to register a tourism partnership.
Where it lands
Trail-to-table. The signature WeGroYou experience.
Three days in the Drakenstein with a Will of Africa-trained ranger. End at the campus canteen with a Franschhoek Hospitality Academy chef. The whole thing captured by NXT Studio's content team. Sold as one bookable experience.
Partner with tourism
